That REALLY struck home for me. You and I are the good people. We really are.
However, you may have read the same scary stories that I am seeing. The trickle of surveys and stories about rampant loss of trust toward all institutions is turning into a tsunami.
One of the latest and maybe the scariest article is a July 25th Forbes article The Death Of Brand Loyalty: Cultural Shifts Mean It’s Gone Forever. You can easily Google it. One of many of the author’s eye-opening statements is that “Millennials particularly tend to distrust the government (82%), the press (88%), and financial institutions and corporations (86%).”
Most of you reading this are in, work with or are probably viewed as corporate.
For another data point, last month I attended an only slightly less scary version of that article at the Phoenix annual National Speakers Association (NSA) conference. The speaker pointed out the real impact of his statement on each of us attending. What makes us think our customers will believe that we are in the 14% they can trust?
- How do our customers, participants, and really nice people friends know they can trust us?
- How do we know we can trust them?
- Why should millennials trust us?
The first step to solve a major blind spot, which this maybe for many of us is just to acknowledge the perception exists. Normal definitions of a scotoma or blind spot suggest that often people are too close to an issue to see its magnitude. However, an outsider sometimes relatively easily sees the issue, which can become a major issue, or as I call it a Million Dollar Blind Spot©.
I trust that for most of you are in the 14% and this is not an issue.
A primary way I can offer to help is discussing something briefly off-line about possible confidence levels on financial, operational and strategic major blind spots. Such as how your people could better perceive, use or get value from the business’s internal financials, metrics, flash reports etc. Sort of what you would expect from a FiscalDoctor.
Gladly offer that for any of you or a colleague. Or if you just want to say hello, call me at 678-319-4739.